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Notice Memembership Renew

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Notice of Renew 2072

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Professional Advertising Training 2072

Advertising Association of Nepal Professional Advertising Training n Job Placement Programme Program Description: Participants explore the role and significance of advertising in business, marketing and overall economic aspects to understand and find a suitable employable opportunity based on their skills and interest within advertising & broader media industry. Program Objectives: • To explore talents by imparting the knowledge of advertising, as process, system, business and communication tool within the context of Nepal. • Expose the participants to business process, and operation of advertising and broader marketing communication industry. • To produce skilled advertising professional to fulfill local human resource need of the industry. • To attract new talents into advertising Industry. Methodology Training will be conducted in a seminar setting where teaching is through sharing experience relating them with theoretical concepts and their practical applications as in typical class rooms. Course of contents and trainers: • Meaning & Concepts of Advertising The marketing Exchange Cycle, adverting among promotions, the meaning and definitions of advertising Mr. Sujan Raja Shrestha • The Advertising Business & Industry Structure The advertising agency, business, structure, functions, and activities, employee, key players of the industry, suppliers/vendors, media houses, agency revenue sources, and methods Mr. Santos Shrestha • Marketing, Branding of Advertising Meaning & scope of Brand, branding, brand elements, significance of brand in marketing process and advertising function. The Marketing Services within advertising & media business, the Clients and relationship with them, Preparing, handing, conducting, meetings and post meeting documents, Making presentations, Dos and Don’ts, Expectations from CSE/duties and responsibilities, Qualities of good AC Executive Mr. Ujaya Shakya • Advertising Creativity Members of Creative Team, What makes great adverting?, Resonance dimension, Relevance dimension, Advertising strategy, Creative brief, Message strategy, The psychological impact of color, Creative process and creative pyramid, The art of creating print advertising Mr. Nabin Shrestha • Media Media, Media mix, Media strategy, Planning, Bargaining, & Scheduling etc. Mr. Raj Kumar Bhattarai • Print Media & Production Background, scope and present scenario of print media. The Print process, advertising and the print media. Rate card, structure & working process of publications. • Radio & Event Management Background, history, importance and scope of radio. Aairing process. Advertising within Radio broadcasting, the Rate Cards, Structure and working process of Radio Station. Importance & Scope, Types of event, Social Event, Entertainment Event, Exhibition, Preparations, Current Scenario. Mr. Prabhat Rimal • Audio Video production/Broadcasting Process of visualization, Concept and Design, Story board, Pre-production Post production, Radio jingle/spot, Qualities of good TVC and Jingle. Background & history, Importance and scope, Present Scenario, Broadcasting Process, Advertising within TV broadcasting, Structures and working process of a TV station. Mr. Bhaskar Raj Rajkarnikar • Out Door Scope and prevalence of Out-door medium, types, places and materials, Scope & Importance, Structure and working process between Vendor/supplier. Mr. Anil Thaman • Digital Advertising /Internet Advertising Scope and prevalence of Internet for marketing, communication and promotion, types of e-media, tools, e-commerce & e-media, social networking, blogging, banners etc. Scope, prevalence & types of DTA for marketing, communication and promotion, DTA system, process and functional mechanism. Mr. Bibek Pokhrel • Media Research Research: Introduction and Role, Media Research Importance & Applications, Types of Research, Research Based Marketing Strategy, Media Research as applied to advertising, its types, Advertising Effectiveness (Concept and Evaluation) Media research/Strategic Planning. Mr. Pankaj Pradhan • Corporate Social Responsibility Corporate Social Responsibility (CSR), Meaning Arguments-for and against, Dimension of CSR, CSR & Advertising, CSR in Nepal, Advertisers CSR Mr. Narottam Aryal Assessment & Recognition; Participants will be divided into groups with equal members on the 3rd day of the training and will be given an assignment/project to design a marketing communication plan for the given product that the participants can develop as the training progress. Each group is required to make presentation of the project to a jury on the final day of the training and the winner will be awarded with gift from the sponsors. All participants will be awarded with “Participation Certificate,” there are no other assessment and ranking of participants Target Participants: Students, and other, matured, persons with minimum qualification of +2, seeking employment in advertising and media industry and want to grow in advertising as well as broader marketing communication functions. Course Duration: 24 hours (2 hours a day, 12 days) The classes will be conducted by experts and pioneer in this field. Tentative Training Date: 2072 Bhadra 21 onwards  

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Advertising Association of Nepal Professional Advertising Training n Job Placement Programme Program Description: Participants explore the role and significance of advertising in business, marketing and overall economic aspects to understand and find a suitable employable opportunity... read more}