Renowned Advertising Tycoon
Bill Bernbach - The Greatest InfluencerBorn in the Bronx in New York City on August 13th, 1911, William (Bill) Bernbach is without question the most important and influential figure in the history of modern advertising. A founding partner of Doyle Dane Bernbach (DDB), he was a copywriter and creative director who changed the face of advertising, and almost every advertising agency today relies on the ideas and structure that Bill Bernbach provided.
Neil French - Copywriting LegendSuperstar copywriters are few and far between in the advertising industry. Neil French is at the top of a very short list (one which also includes David Abbott, Tony Brignull, Dan Weiden, Mike Lescarbeau, Luke Sullivan, Lionel Hunt and, well, anyone featured in the D&AD Copy Book). Now, learn a little about a man who is still considered to be one of the best writers in the business.
David Ogilvy - The Father Of AdvertisingThere are several names in the industry that are synonymous with advertising. David Ogilvy is perhaps the most famous, and respected, of those names. Often referred to as "The Father of Advertising" he left behind him a legacy of astounding work, powerful agencies and several books that have become must-reads for anyone who even thinks about getting into the ad business.
Steve Jobs - Best Client Ever?Born February 24th, 1955, and passing away on October 5th, 2011, Steve Jobs was a co-founder, chairman, and CEO of Apple Inc. His impact on the technology industry, entertainment, advertising, and pop culture was vast, and he leaves behind an empire that is changing the way we all live and work. While many critics say his personality was bordering on sociopathic at times, he made Apple the powerhouse company it is.
Tom Carty & Walter Campbell - Powerhouse Creative TeamAdvertising has had many superstar copywriters and art directors, but very few superstar teams. That's not to say they don't exist; we merely focus on names and not pairings. However, in the mid-1980s a team formed that created some of the most powerful, memorable and exciting commercials ever made. That team is Britain's Tom Carty and Walter Campbell, and to know their work is to know that you can tread the fine line of art and advertising and still sell a whole lot of product.
Sir Ridley Scott - Legendary Commercial DirectorSir Ridley Scott is best known as a movie director, creating some of the powerful and important movies of the last 40 years. They include Blade Runner, Alien, Gladiator, Black Hawk Down and American Gangster. However, before he directed films (his first was The Duellists, made in 1977 with Harvey Keitel and Keith Carradine), Ridley Scott was an equally important name in the world of design and TV commercials.
SOURCES:PAUL SUGGETT Updated June 25, 2019