adnepal spacer
AD NEPAL 15th AGM 2014 AD NEPAL 15th AGM 2014 AD NEPAL 15th AGM 2014 AD NEPAL 15th AGM 2014 AD NEPAL 15th AGM 2014 AD NEPAL 15th AGM 2014 8th crity awards 8th crity awards 8th crity awards 8th crity awards

AAN Should Also Uplift Its Image

First of all, I must assert the fact that the AAN is displaying proactive attitude to constructively reoriented the fundamentals of Nepali advertising industry. The five-point understanding conceptualized by it is a case in point. I am optimistic that the whole-hearted implementation of the same can productively streamline the relations between all the stakeholders involved in advertising cycle. Of course, it will be sheer injustice to forget the initiation of Crity Awards While talking about AAN. I believe it will go a long away to elevate the creative quotient of Nepali advertising. AAN should be attentive enough to leverage the concept of Crity for healthy and innovative growth of Nepali advertising. Similarly, AAN, as an association of advertising professionals, should also lay stress on promoting the well-being of its members. Likewise, it should also focus itself strongly on devising social campaigns to add new dimensions to its image.

The importance of conductive and robust relations between advertising agencies, advertising and media houses to smoothly govern the entire advertising business cannot be overlooked. As such, the AAN can well take a more visionary initiation in this regard.

Lastly, I am indeed upbeat to say that the advertising industry is also associated with that the advertising industry is also associated with the FNCCI under the category of commodities associated. In this light, there is a great prospect of board-based collaboration between FNCCI and AAN in various fronts.

Kush Kumar Joshi,
President, FNCCI